GeoLift Documentation

GeoLift is a Python library and installed CLI for geo-experiment design, donor selection, and synthetic-control-based lift measurement in marketing analytics.

This documentation site packages the maintained material from the repository into a static Hugo site for easier browsing and publishing.

Where to start

You want to… Start here
Install GeoLift and run a first workflow Quick Start
Run the staged CLI pipeline Run Pipeline
Evaluate donor markets Evaluate Donors
Run power analysis Power Analysis
Use the Python API directly Python API
Check exact CLI flags or YAML keys CLI Reference and Configuration Reference
Understand the methodology and interpretation Explanation and Methodology

Sections

  • Tutorials — learning-oriented quickstart material.
  • How-To Guides — task-focused operational guides.
  • Reference — exact command, API, config, and vendored-policy docs.
  • Explanation — interpretation notes, comparisons, and FAQ.
  • Methodology — formal statistical background.

Subsections of GeoLift Documentation

Tutorials

Learning-oriented guides for getting GeoLift installed and running end to end.

Pages

  • Quick Start — supported install paths, packaged vs source-checkout usage, and a first CLI run.