• Business Questions
    • Q: What problem does GeoLift solve?
    • Q: Why is this important for my business?
    • Q: Is this the only measurement tool I need?
    • Q: What’s the cost and expected ROI?
    • Q: How does the process work?
  • Getting Started
    • Q1: What data do I need to run a GeoLift analysis?
    • Q2: How long should I run my campaign to get reliable results?
    • Q3: How many control markets do I need?
  • Analysis Issues
    • Q4: My pre-period fit looks poor. What should I do?
    • Q5: My results show no significant effect. What went wrong?
    • Q6: The effect size seems too large to be believable. Is this normal?
  • Interpretation
    • Q7: How do I interpret the confidence intervals?
    • Q8: What’s the difference between absolute and relative lift?
    • Q9: How do I calculate ROI from the results?
    • Q10: When should I trust the results vs. be sceptical?
  • Need More Help?
  1. GeoLift Documentation > 
  2. Explanation >